10mm Snatchers

Here’s a fun little video I got to write and direct for Snap-on Tools recently.  Professional technicians lament losing their 10mm sockets on a daily basis. It’s one of the most frequently called for socket sizes, the most frequently borrowed, and the most frequently misplaced. Who knew?

The post garnered an organic reach of nearly 400,000 on Facebook in the first two hours of posting.  It was a blast to produce and a big success for their social media efforts.

Writer/Director: Gary Cline
Videographers: Bob Gregory and Jason Klappa
Editor: Eric Conley
Animation: Aaron Johnson