As part of a larger social media campaign for Snap-on Tools, we created a series of unique monthly posts that showed different reasons why technicians lose their 10mm sockets so frequently.  Near Halloween, of course, the sockets are whisked away by zombies.  What else, right?  The goal was a look more reminiscent of the George Romero “Night of the Living Dead” zombies than “The Walking Dead.”  This post had a teaser which posted three days before to create anticipation.